January 25, 2016
Together, Saarah and I are one of Sephora’s top tweets. Too bad, since we’ve been blasting them online.
If all it takes to become a Top Tweet is to call them evil, then they should love my next tweet where I call them satanic devil worshipers. I may be their #1 all-time fan.
It all began as I detailed here, with a bad experience at Sephora on Court Street in Brooklyn. I went with Saarah and we were treated as though we were covered in feces and swastikas (i.e: not treated well at all.) We complained to a clueless “manager” named Gerald who only managed to make us feel as though we were talking to a man who somehow made it through life with only four working neurons in his brain. (Three of them were busy working his mouth, while the fourth was wondering if he just swallowed a fly.) So of course, we did what anyone else would have done. We tweeted our disgust.
Sephora has a crack team of social marketers. They monitor the internet, scour the web, and quickly and personally react and respond to any mention of their product. They put out fires, solve problems, and make customers happy.
HA! I was just kidding! They have either an automated response system or an idiot working Twitter.
But I am not one to suffer idiots.
And in case they didn’t get the message the first time:
My retweet of Saarah’s blog became, briefly, the number 3 Top Tweet at Sephora. As I write this we are still at number 20.
Saarah was also busy tweeting at them.
Saarah is smart. Much smarter than Sephora. It wasn’t enough to target Sephora. She also made sure to let their business partners and influential makeup bloggers know the score.
Sephora doesn’t know what they are in for.