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Little Caesars Pizza Goes Back To 1979

9 Jan

January 9, 2016

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I really don’t know what Little Caesars Pizza is thinking. First of all, here in Brooklyn, there are so many local pizza places that the only thing that keeps chain pizza places alive is their low prices, since any local pizza place blows them out of the water. But accepting that as a given, there are 3 main pizza chains around here, Domino’s, Papa John’s, and Little Caesars.

Domino’s pizza ads are horrendous. Invariably, their pies look old and dry. I have yet to see a commercial where a Domino’s pizza looked fresh. At the other end is Little Caesars. Their pizzas look ridiculously oily in every ad. Papa John’s look the best, but that is damning them with faint praise. But out of the three, by far, Little Caesars has the worst marketing idea.

There was a time when the main knock on fast food was that it was made in advance and sat around under heat lamps until someone bought it. Was your Big Mac made two minutes ago? An hour ago? Nobody knew. So the big innovation was that your food was made when you ordered. Sure, maybe the ingredients were sitting around all day in the back, and maybe it takes an extra ten minutes to get your order, but at least it wasn’t all assembled until you ordered it. It was fresh, or at least a facsimile thereof.

Now here comes Little Caesars. Their ads urge you to avoid “complicated pizza websites.” How hard is it to order a pizza online? Unless you are either a caveman or 108 years old, it isn’t hard at all. Their big innovation is to go to one of their stores (thus losing any convenience ordering online had) and pick up a “hot-n-ready” pizza that is just sitting there, presumably under heat lamps, waiting for you. Was your pizza made two minutes ago? An hour ago? Nobody knows.

We’re going back to the past, people. Its 1979 all over again!

Little Caesars is run by technological Luddites. And their mascot looks like a penis.

little caesars mascot

Little Caesars’ strangely phallic Roman mascot. Note the short and curlies on his chest.

 

 

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4 Responses to “Little Caesars Pizza Goes Back To 1979”

  1. Matt Cowan January 9, 2016 at 12:11 am #

    Little Ceasars pizzas do suck, but at least their Crazy Bread is good.

    Like

    • bmj2k January 9, 2016 at 12:23 am #

      I never had it, but some time back I read how Domino’s pizza dough, breadsticks, and – yes- brownies all start from the same premade base. It kind of turned me off.

      Liked by 1 person

      • Matt Cowan January 9, 2016 at 12:29 am #

        Dominoes is pretty terrible pizza. We have tons of pizza places all packed in close together where I live. Pizza King and Donatos are good. The best ones tend to be the smaller non-national chain places.

        Like

        • bmj2k January 9, 2016 at 12:35 am #

          The NYC pizza market is pretty crowded. Between the ones I mentioned and local joints every other block there’s no room for another chain. Even Chuck E. Cheese abandoned Brooklyn decades ago.

          Liked by 1 person

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