The Saturday Comics: Generic Comic Book

28 Apr

April 28, 2012

The time was 1983 and Marvel Comics was on top of the world. In fact, they put out a series of bizarre comics in the mid-80’s that I will detail  over the next couple of weeks. Each of them sold, and sold well. In this era Marvel could do no wrong and their fanatic Marvel Zombies gobbled up anything Marvel put out, including this thing.

Back before store brands were marketed as niche foods, generic cans and boxes of plain food were all over the aisles of your big chain grocery stores. Marvel, in what appeared to either be a parody, commentary, or an attempt to show that their fans would buy any piece of crap  anything they published, put out the Generic Comic Book. It was so generic that it did not even have creator credits. Check out their house ad that month:

It is probably good that the artist remained anonymous. However, Steve Skeates has claimed the writing credit.

Here are the rest of the details from

22 page Generic Superhero story “A Superhero!”

Characters generic characters.
Genre parody; super-hero

It also claims that Stan Lee edited this issue himself. If only this guy would turn up in the Avengers movie. C’mon Stan! Make it happen!

Next Week: More mid-80’s Marvel.


One Response to “The Saturday Comics: Generic Comic Book”

  1. zathra April 28, 2012 at 2:24 am #

    They shouldn’t have done it in color. Just plain black & white inkage. With UPC bar – codes instead of emblems. I remember when I saw the 1st bar – codes back in the 80’s. Envisioning Wonder Woman with a bar – code on her plain white bustier instead of a gold eagle design ( Since Marvel Comics doesn’t have many stand – alone superheroines like WW ).


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