November 5, 2013
The good people of Hallmark are in deep water over a Christmas ornament that just went on sale.
They’ve changed the old lyric “Don we now our gay apparel” to “”Don we now our FUN apparel!” (Insert your own Fa la la’s.) Gay groups are calling this homophobic. So let’s take a look at the sweater with the correct wording.
You see the problem. That ornament will open Hallmark for some obvious mocking: “That really is gay!” being the least crude. That ornament would open Hallmark up to all kinds of uncalled for (and homophobic) gay innuendo and insults and Hallmark, being a family friendly brand, wants nothing to do with that. So they replaced GAY with FUN and opened the whole can of worms themselves.
Personally, I say they should have avoided the whole issue by not making such a flamboyant and ridiculous ornament. “Don we now our gay apparel” is a time-honored phrase and is of course a legitimate object for a Christmas ornament.
But do it with some dignity, huh Hallmark?
Jeez, that is one ugly sweater.
Mr. Blog's Tepid Ride 
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