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Imponderable #49: Cars.com

8 Jun

June 8, 2012

The Imponderable is taking a time out from the news to take a look at a popular commercial. check this out:

This is how Cars.com describes that ad:

Cars.com takes you inside the showroom of a dealership where a knowledgeable car shopper is talking to a friendly dealer. Thanks to Cars.com and a thorough side-by-side comparison, this is no ordinary visit. As they’re chatting, the car shopper’s inner confidence is unleashed from his neck and shoulder in the form of smooth Disco-singing head.  “Baby, I want that car!”

That’s not how I’d describe it.

A man with a worm-like parasite coming out of his back (or perhaps somewhere lower) tries to buy a car while the parasite, which is strangely wearing a tube-like version of he man’s outfit, clearly demonstrates its control over the man’s every move. The brain-controlling creature forces the man to buy a car from a visibly repulsed dealer.

Seriously, cars.com, the man’s confidence manifests itself as some creature out of Heinlein’s The Puppet Masters? What happened to old standby of a little miniature guy sitting on his shoulder? This is just gross, odd, and creepy. And no way is that coming out of that guy’s neck. It is at least two feet lower, and I’d bet below the waist.

Why would cars.com think a strange worm-like parasite is the way to sell their service?

The question is Imponderable.

And why that commercial is so popular is also Imponderable. I find it a total turn-off.

Buy that car!

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