Tag Archives: pizza

The Man Who Could Not Make Pizza, AKA The Idiot

25 Apr

April 25, 2012

The last time I wrote about a bad experience at a restaurant I was contacted by an executive from their home office. Let’s hope the same happens here because someone needs to know.

There is a bar/restaurant named Luciano’s in the complex where my current office is located. Here is what they have to say about themselves from their website:

You haven’t tried pizza til you’ve tried Luciano’s! We offer top-notch pizza delivery in Brooklyn, with delightful concoctions like the Meatball Parmigiana Pizza and the Funghi Pizza adding a little pizzazz to our menu. If you like more low-key pies, we can toss you up a traditional Margherita or a Pepperoni. So for fast, free delivery, place an order online Monday through Friday.

For the record, it is a nice place and the food isn’t bad. Not nearly as good as they say it is, but not bad. Bear in mind that this is not as good as your local pizzeria. This place caters to the office workers that surround them. They are closed on the weekends and are open no later than 7:45. The bar there does much better than the food, as you’d expect. It is an office hangout located in the heart of a business complex so it can be forgiven if the food is not perfect, they have a captive audience. In fact, reread that description above. They brag more about their delivery than their food. Sure, they claim to have the best pizza in Brooklyn, but what pizza place does not? That’s just cliché.

I should also note that on Google, after 10 reviews, they have a 1.9 out of 5 stars, so while I say the food is not bad there are plenty of people who think it sucks.

Last week Saarah and I went into Luciano’s for lunch. Saarah had eaten their Primavera pizza before and wanted one for lunch. Worked for me. From their website, here is what they put on a Primavera pizza: Broccoli, zucchini, mushrooms, spinach, fresh mozzarella, basil, tomato sauce. They have all their pizzas listed on a giant menu above the register. Simple enough.

No it was not.

We walked to the pizza counter and the pizza guy took our order: One Primavera pizza. Typical looking pizza guy- white t-shirt, white apron, funny little white hat on his funny little head. He looked the look, he walked the walk, and he totally blew it on the talk.

“What?”
“Primavera Pizza,” Saarah repeated.
“I don’t know.”

We were in trouble. There was a giant menu board right above his head. Saarah pointed to it and said “Primavera pizza.” He turned and looked at it (note that I did not say he read it) and went straight over to the pizza-making station where he immediately began to absolutely not get to work on her pizza.

Oh sure, he picked up and dropped a couple of slices of pepperoni, which by the way do not go on a Primavera pizza, he wiped down the counter, he picked up a pair of tongs and futzed around in the oven, he even looked like he was thinking at one point. But he did not make a pizza.

A note on how Luciano’s makes a pizza. The pizza bases are all pre-made. In other words the dough has been cooked and the sauce has been spread atop it. All that needs to be done is to add the cheese and toppings and slide it into the oven for a couple of minutes. The rack of pizza bases was no more than and certainly much less than five feet from the guy but he did not make a move to get one. What he did was come back to us.

“What do you want?”

Saarah pointed to the sign. “Primavera pizza. It’s right there!” She was remarkably composed. Ever helpful, I jumped in. “It is the fourth one down, under the eggplant pizza.” At this point I honestly believed the man could not read since as much as he stared at the sign he showed no appearance of comprehending it. So I read it to him.

“It says broccoli. Zucchini. Mushrooms. Spinach. Fresh mozzarella. Basil. Tomato sauce.” I paused for emphasis after each ingredient. “Zucchini. (PAUSE) Mushrooms. (PAUSE) Spinach. (PAUSE)” etc. You can tell I am a former teacher, right? There’s a reason it says “former.”

So the guy looked at me and rather than calling me a jerk for treating him like an illiterate fifth-grader from Neptune, he said, very sincerely, “thank you.”

Then he walked away and stared at the floor.

By now the girl behind the register had come over and wrote down our order on her pad. Saarah asked her if the guy knew what he was doing and she sadly shook her head and, with a look on her face that said she’d been through it all before, without a word, walked away.

Saarah looked at me. At times like this she can read my mind, and when she said “want to get out of here?” I was already wondering what took her so long. Without a single backward glance we left. And it I bet the pizza guy had no clue we were gone. Or even that we were ever there.

What’s in a name? Plenty.

22 Mar

March 22, 2102

Those of you who read my first Celebrity Apprentice Recap will recall that the challenge was to sell the most sandwiches at a Café Metro location. Café Metro is a place where I take out food fairly regularly. In addition to pretty good sandwiches and entrees they make amazing salads, fresh, right in front of you, with almost any ingredient you can think of. But enough of that, this is not going to be a free ad for Café Metro. In fact, part two of this blog will demonstrate just how little they want my business.

As I said, I am a semi-regular at the Café Metro near the Company I Am employed by. The day after that episode of The Apprentice aired I was standing at the register and looking at a video screen they have mounted in front of the counter and of course it was showing highlights of the show and behind the scenes photos taken during the shoot at Café Metro. So who do I come face to face with, so to speak? Paul Teutul Senior, looking straight at me. Anyone who follows The American Chopper Weekly Rundown will know that being face to face with Paul Senior is not on my list of Top Ten things to do at lunch. But at least the salad was good.

Café Metro is not the only place to eat around where I work. A few blocks away is a slightly seedy place called Metrocafe. Metrocafe is a bit of a dump but it has an A rating from Mayor Bloomberg’s vaunted food regulators so it has to be good, right? Right? Anyway, they sell pizza in the front and upstairs they have a hot food counter. The pizza is passable if a little bland and the hot food is edible. There is a ton of foot traffic where I work so there is more than enough business for this place and the other 20 or 30 restaurants located within a few square blocks.

I was in the Metrocafe eating some bland pizza for lunch one day with Saarah when she asked “Isn’t the salad place named the Metrocafe? I was thinking the same thing. In fact, I was sure they had the same name but looking around at the cramped, old, and honestly dirty pizzeria I was sure there had to be no connection between the two. How could this be a part of the same clean chain we saw on TV and I see in person every day? It could not and the next day when I saw that the name of the salad place was not Metrocafe but Café Metro you can understand the dawn of realization that spread over my brain.

Obviously the Metrocafe is treading on the good name of the Café Metro. The similarities end there, however, as one place is clean and has good food and the other is the Metrocafe.

Now, much as I would like to stop here while the story makes sense I cannot. There is a third contender in the culinary obfuscation race, and sadly it is my own office building. We have a world class cafeteria (which for some reason we tend to ignore in favor of gas station food) in our back pocket and it was not until just this week when I was pondering the Café Metro/Metrocafe nonsense that I noticed that our cafeteria is called The Metro Café.

So we have:
The Metro Café in my building.
The Café Metro across the plaza.
The Metrocafe a couple of blocks away near the other end of the plaza.

I have to assume that I have simply not yet stumbled across the Cafemetro, which is the last combination left unused above.

Clearly, the Café Metro has a good name which they are failing to defend properly. But that is no surprise since they did so little to get my business in the first place and even tried to drive me away.

And all over a discount card.

To Be Continued
(But Not Tomorrow)