Peeking behind the curtain of Mr. Blog’s Tepid ride didn’t turn out too good for that guy but I’ll give you some inside information. This week we examine the yin and yang of the life of Mr. Blog as we take a close look at two consecutive days in my life. We’ll take a close look at Batman and try to figure out what the Hell is wrong with him, and on Friday we’ll take a closer look than we’d like at an Imponderable sex act. All this, Saturday Comics looks at a Gil Kane classic, and more, this week on Mr. Blog’s Tepid Ride.
However, great as all that is, the big news is THE RETURN OF THE AMERICAN CHOPPER WEEKLY RUNDOWN! Be here right after the show Monday and see what happens with the Cadillac Build-Off!
YES! Messaging is free and unlimited for the whole family. Great! Unlimited mobile minutes! Whoo hoo! That would be great for a large family with lots of kids who text all the time. It is money saver because all those texts add up, and you know how kids like to text and going over your minutes is expensive.
So why didn’t they show that?
Instead we saw a middle-aged man and woman. They obviously have some money since they have a large greenhouse in the back, and the wife has the free time to tend it so she probably doesn’t have to hold down a job. They must have a bad marriage since a little thing like signing up for a cell phone plan was enough to push the wife over the edge. What saved the marriage? That AT&T offers free texts. But maybe not. The husband is a schlub who seems to have married above his station, and the wife doesn’t show any affection. She has obviously been doubting the marriage for a long time.
So instead of aiming their ad at large families with kids who text all the time, they aimed the ad at upper-middle class suburban desperation. How many of us can relate to that ad? I don’t know anyone in Brooklyn who has a greenhouse, let alone the time to spend in it. And if you do relate to that ad, you’d be better off spending time working on your marriage than switching cell phone plans.
In this economy they totally missed the mark. Way to go, AT&T.
It is very fitting that AT&T named this ad “Mistake.” Whoever named it knew just what they were doing.
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