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What’s in a name? Plenty.

22 Mar

March 22, 2102

Those of you who read my first Celebrity Apprentice Recap will recall that the challenge was to sell the most sandwiches at a Café Metro location. Café Metro is a place where I take out food fairly regularly. In addition to pretty good sandwiches and entrees they make amazing salads, fresh, right in front of you, with almost any ingredient you can think of. But enough of that, this is not going to be a free ad for Café Metro. In fact, part two of this blog will demonstrate just how little they want my business.

As I said, I am a semi-regular at the Café Metro near the Company I Am employed by. The day after that episode of The Apprentice aired I was standing at the register and looking at a video screen they have mounted in front of the counter and of course it was showing highlights of the show and behind the scenes photos taken during the shoot at Café Metro. So who do I come face to face with, so to speak? Paul Teutul Senior, looking straight at me. Anyone who follows The American Chopper Weekly Rundown will know that being face to face with Paul Senior is not on my list of Top Ten things to do at lunch. But at least the salad was good.

Café Metro is not the only place to eat around where I work. A few blocks away is a slightly seedy place called Metrocafe. Metrocafe is a bit of a dump but it has an A rating from Mayor Bloomberg’s vaunted food regulators so it has to be good, right? Right? Anyway, they sell pizza in the front and upstairs they have a hot food counter. The pizza is passable if a little bland and the hot food is edible. There is a ton of foot traffic where I work so there is more than enough business for this place and the other 20 or 30 restaurants located within a few square blocks.

I was in the Metrocafe eating some bland pizza for lunch one day with Saarah when she asked “Isn’t the salad place named the Metrocafe? I was thinking the same thing. In fact, I was sure they had the same name but looking around at the cramped, old, and honestly dirty pizzeria I was sure there had to be no connection between the two. How could this be a part of the same clean chain we saw on TV and I see in person every day? It could not and the next day when I saw that the name of the salad place was not Metrocafe but Café Metro you can understand the dawn of realization that spread over my brain.

Obviously the Metrocafe is treading on the good name of the Café Metro. The similarities end there, however, as one place is clean and has good food and the other is the Metrocafe.

Now, much as I would like to stop here while the story makes sense I cannot. There is a third contender in the culinary obfuscation race, and sadly it is my own office building. We have a world class cafeteria (which for some reason we tend to ignore in favor of gas station food) in our back pocket and it was not until just this week when I was pondering the Café Metro/Metrocafe nonsense that I noticed that our cafeteria is called The Metro Café.

So we have:
The Metro Café in my building.
The Café Metro across the plaza.
The Metrocafe a couple of blocks away near the other end of the plaza.

I have to assume that I have simply not yet stumbled across the Cafemetro, which is the last combination left unused above.

Clearly, the Café Metro has a good name which they are failing to defend properly. But that is no surprise since they did so little to get my business in the first place and even tried to drive me away.

And all over a discount card.

To Be Continued
(But Not Tomorrow)

Buffalo Wild Wings: A Restaurant, Of Sorts

31 Jan

January 31, 2012

I accomplished something yesterday that I had originally set out to do over two years ago: I ate at Buffalo Wild Wings.

Let me explain.

Back in 2009, on December 12th 2009 to be exact, I was due to meet some friends at Buffalo Wild Wings for a reunion lunch. For reasons that will remain entirely personal I did not go. This was despite the fact that I picked the date and it was me who came up with the idea for the lunch in the first place. It was all my idea. To make a long story short, not a single person at the reunion lunch ever spoke to me again. In fact, two of them blocked me on Facebook.

I know what you are thinking: “He just yadda yadda yadda’d over a story I want to hear.” Yes I did. Sorry. But I digress.

Back to the present. 

Yesterday after work I had plans to go out to dinner with my friend Saarah. It was up in the air for a while where we would go. Mediterranean food was discussed, as was Mexican and Middle Eastern food. I was good to go for any of them because while none of them would have been my first choice, I felt bad about us always going where I could find something to eat and wanted her to pick. She had Mexican food for lunch, the other places were tossed aside for various reasons, and she settled on Buffalo Wild Wings.

As I mentioned above, I had never been there and was curious to go in a morbid sort of way. I had nothing against the place, just a weird association with it. Since I backed out of that 2009 lunch (at the very last-minute, no less), I’ve always imagined my so-called friends sitting around a table and bad-mouthing me. This was my chance to fill in the sketchy details in my mental picture of what I call The Night of the Long Knives.

I need to be clear, because she will read this and I do not want her to hit me, that my going to dinner with my Saarah had nothing to do with my putting my demons to rest by going to the scene of the crime. I simply enjoy Saarah’s company would happily eat dinner anywhere with her. Or lunch, or breakfast, or a midnight snack.

So we went to Buffalo Wild Wings and if you have never been there, it is like a sports-themed Applebee’s. If you have ever been to the ESPN Zone restaurant, the comparison ends there. Buffalo Wild Wings is less like ESPN and more like some static-filled UHF channel you could only get in the pre-cable days.

The first thing that we noticed is that it was dark. Saarah wanted me to ask them to turn on more lights but a quick peek at the ceiling told me that there were no more lights. They were few and far between with one or two tables located in pools of light and the rest of them in semi-darkness. I think that it is a money-saving device to cut down on electricity bills. I also think they used nothing stronger than 40 watt bulbs. Before you argue that maybe it was their way of making things more romantic, I remind you that Buffalo Wild Wings is pretty much just a family friendly sports bar. I also urge you to hold your opinion until the end, as so much of what is to come is intended to save them money.

The darkness did serve one positive purpose: it partially hid the shabbiness of the football jerseys that all the servers wore. Most of them were clean but well-worn and faded. The servers had their names on their backs but the jersey worn by our server, named Marcus, simply read M  rc u , and the M was very faded. Had he not told us his name it could have been Merkin for all I knew.

Being after five o’clock in a busy business area, the restaurant was fairly well-filled and the hostess (in a faded and shabby gold jersey) brought us to our table in a narrow dark alcove. While we had enough room, the tables were close together and poor Marcus had to slide between our table and the one next to us to get to the table behind us. My more immediate concern was my chair. The place’s chairs were simple wooden chairs like you’d find for sale at a cheap liquidator and bought by someone looking to furnish a leaky basement: Nothing fancy and not made to handle a lot of usage. Mine creaked and shifted noticeably when I sat. I looked around to switch chairs from another table but every chair I saw seemed to be looser than mine. I sat and determined not to move around a lot, not so much because if the chair broke I might fall and get hurt, but because if I fell and got hurt Saarah would not stop laughing at me.

We picked up the menus and Saarah had to look closely at hers because the lack of light made it hard to read. It also didn’t help that the menu was unclear and had a weird sauce/spice chart in the middle. Now we are a pair of educated people yet we needed Marcus to explain it to us. I was getting a chicken sandwich, she was getting a fish taco, and we wanted an appetizer of some sort of soft potato chips. Easy? No.

PROBLEM ONE: How do we want the chips? We could have them as they are on the menu, unflavored. Or we could add cheese. And we “should” put one of their sauces/spices on it. But which? That wasn’t that big a problem, except that Marcus had to totally confuse us with

PROBLEM TWO: Saarah’s taco came with some sort of (as Marcus explained) small square tortilla chips. If she substituted the soft potato chips it would only cost 60 cents more. On the other hand it would be a much smaller order. My sandwich came with French fries so why would I want the soft chips? I had no answer. I was still trying to figure out the spice chart in the dim lighting and I was also trying to keep from shifting in my dangerous chair. Also, in the back of my mind I kept wondering why Marcus was down-selling us from an eight dollar appetizer to a sixty cent substitution. We ended up with the sub.

What did we want to drink? No problem for me, Coke Zero. “Sorry,” Marcus informed me, we don’t sell that.” Really? It was right there on the menu, a picture of the Coke Zero logo under the words “proudly selling Coke Zero.” I didn’t argue. Diet Coke for me.

Saarah wanted a Shirley Temple with extra cherries, no ice. (You can tell what big drinkers we are.) Uh oh, sorry, no extra cherries. According to Marcus, the bartender would only put in two cherries. No extra cherries. EVER. For some reason the bartender rationed the cherries like bread in WWII. So Saarah settled for two cherries and I slyly asked for some cherries in my Diet Coke. I took Marcus into my confidence and told him I’d give Saarah my cherries. Marcus gave me a conspiratorial grin and off he went. I felt like a smuggler.

Our drinks arrived and I had one cherry, Saarah had two, and her glass was full of ice. Technically there was a splash of Shirley Temple in there but there was enough ice to build an igloo, leaving only room for a few drink molecules. We grabbed Marcus and told him she asked for no ice and Marcus brought a new one with six cherries in that he somehow smuggled out of the bar. I do not want to know how.

I decided not to mention that my soda was very weak. I was afraid poor Marcus would get fired if he had to replace my drink.

Our food came and Marcus brought silverware. I got a fork wrapped in a napkin and Saarah got a spoon.

That’s it. A fork for me and a spoon for her. Please remember that Saarah ordered a fish taco and those soft chips. What was the spoon for? And no knives? As you will see when we get to desert, knives are an issue there.

I reached for the ketchup and at first the bottle looked like Heinz in nearly the familiar shape but the label simply said “ketchup” and had the Buffalo Wild Wings logo. I checked the label to see if maybe it was made by Heinz and specially packaged for them but no, they used off-brand ketchup.

They had similar food from the Dharma Initiative on Lost.

We finished the meal. Saarah liked her taco and my chicken sandwich was ok, if a little cold, and we were ready for dessert. We looked for the dessert menu. Didn’t find it. Looked on the regular menu, didn’t find it. We were going to ask Marcus for a dessert menu but he had spending less and less time by our section. While it may have to do with all the explaining he had to do for us, it looked more like the table behind us was giving him a hard time judging by the exasperated look on his face. But it all worked out because we found the dessert menu, which was stuck to the bottom of the regular menu and featured just two desserts: scoop of ice cream or slice of cake.

We ordered the cake and asked for it to be cut in half and to please bring an extra plate.

And here we go again.

The kitchen would not cut the cake in half. It seems they just don’t do things like that. Marcus said that they would provide us with the things (he never said “knife”) to cut the cake but the kitchen would not cut it.

Similarly, he could not give us an extra plate because they did not have any. Seriously. The food was served on those thick dishes that are half-plate/half-basket but you could only get one if they put food on top of it. However, Marcus said, he would give us “something.” I thanked him; my theory being he had a thankless job and could use a pat on the back right about then, and told him whatever he brought us would be fine.

What he brought us were two tiny paper baskets. And we cut the cake with a spoon because he never did bring anything to cut it with.

This is my actual paper basket.

The cake was too soft, my sandwich was too cold, the restaurant was too dark, and there was a serious lack of basic amenities. But Saarah and I laughed like there was no tomorrow and I had a great time.

But I will never go back.