September 5, 2010
I’m not sure what the Tropicana corporation thinks of me.
Take a look at this picture of container of orange juice.
Maybe it isn’t the best picture of a container of orange juice you’ve ever seen. You can’t even see the label, but if you look closely, you can see this:
The jug has a clear line running done the back. The object is so that you can see how much juice is left in the container. Very nice.
So am I am idiot or a genius? I can tell how much juice is left just by picking it up. I really don’t need a handy indicator. Does Tropicana think that little of me?
You may simply think I am nit-picking, and maybe you are right. This isn’t exclusive to orange juice. Motor oil containers have the same thing on the back. Maybe the oil can is sticky and you don’t want to pick it up to see if it is full. And the 128 ounce orange juice is Tropicana’s heaviest container, so maybe some older folk can’t or prefer not to pick it up if they don’t have to. I get it.
What really bugs me is this:
Do I really need this spelled out for me? Was I staring at the jug and wondering what the orange level through the clear line meant? Couldn’t I have figured this out for myself?
When the day comes that I am totally befuddled by a container of orange juice, that’s the day you can take my fingers off the keyboard and make sure I am surrounded by nothing but soft objects.







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