Tag Archives: New York

The Man Who Could Not Make Pizza, AKA The Idiot

25 Apr

April 25, 2012

The last time I wrote about a bad experience at a restaurant I was contacted by an executive from their home office. Let’s hope the same happens here because someone needs to know.

There is a bar/restaurant named Luciano’s in the complex where my current office is located. Here is what they have to say about themselves from their website:

You haven’t tried pizza til you’ve tried Luciano’s! We offer top-notch pizza delivery in Brooklyn, with delightful concoctions like the Meatball Parmigiana Pizza and the Funghi Pizza adding a little pizzazz to our menu. If you like more low-key pies, we can toss you up a traditional Margherita or a Pepperoni. So for fast, free delivery, place an order online Monday through Friday.

For the record, it is a nice place and the food isn’t bad. Not nearly as good as they say it is, but not bad. Bear in mind that this is not as good as your local pizzeria. This place caters to the office workers that surround them. They are closed on the weekends and are open no later than 7:45. The bar there does much better than the food, as you’d expect. It is an office hangout located in the heart of a business complex so it can be forgiven if the food is not perfect, they have a captive audience. In fact, reread that description above. They brag more about their delivery than their food. Sure, they claim to have the best pizza in Brooklyn, but what pizza place does not? That’s just cliché.

I should also note that on Google, after 10 reviews, they have a 1.9 out of 5 stars, so while I say the food is not bad there are plenty of people who think it sucks.

Last week Saarah and I went into Luciano’s for lunch. Saarah had eaten their Primavera pizza before and wanted one for lunch. Worked for me. From their website, here is what they put on a Primavera pizza: Broccoli, zucchini, mushrooms, spinach, fresh mozzarella, basil, tomato sauce. They have all their pizzas listed on a giant menu above the register. Simple enough.

No it was not.

We walked to the pizza counter and the pizza guy took our order: One Primavera pizza. Typical looking pizza guy- white t-shirt, white apron, funny little white hat on his funny little head. He looked the look, he walked the walk, and he totally blew it on the talk.

“What?”
“Primavera Pizza,” Saarah repeated.
“I don’t know.”

We were in trouble. There was a giant menu board right above his head. Saarah pointed to it and said “Primavera pizza.” He turned and looked at it (note that I did not say he read it) and went straight over to the pizza-making station where he immediately began to absolutely not get to work on her pizza.

Oh sure, he picked up and dropped a couple of slices of pepperoni, which by the way do not go on a Primavera pizza, he wiped down the counter, he picked up a pair of tongs and futzed around in the oven, he even looked like he was thinking at one point. But he did not make a pizza.

A note on how Luciano’s makes a pizza. The pizza bases are all pre-made. In other words the dough has been cooked and the sauce has been spread atop it. All that needs to be done is to add the cheese and toppings and slide it into the oven for a couple of minutes. The rack of pizza bases was no more than and certainly much less than five feet from the guy but he did not make a move to get one. What he did was come back to us.

“What do you want?”

Saarah pointed to the sign. “Primavera pizza. It’s right there!” She was remarkably composed. Ever helpful, I jumped in. “It is the fourth one down, under the eggplant pizza.” At this point I honestly believed the man could not read since as much as he stared at the sign he showed no appearance of comprehending it. So I read it to him.

“It says broccoli. Zucchini. Mushrooms. Spinach. Fresh mozzarella. Basil. Tomato sauce.” I paused for emphasis after each ingredient. “Zucchini. (PAUSE) Mushrooms. (PAUSE) Spinach. (PAUSE)” etc. You can tell I am a former teacher, right? There’s a reason it says “former.”

So the guy looked at me and rather than calling me a jerk for treating him like an illiterate fifth-grader from Neptune, he said, very sincerely, “thank you.”

Then he walked away and stared at the floor.

By now the girl behind the register had come over and wrote down our order on her pad. Saarah asked her if the guy knew what he was doing and she sadly shook her head and, with a look on her face that said she’d been through it all before, without a word, walked away.

Saarah looked at me. At times like this she can read my mind, and when she said “want to get out of here?” I was already wondering what took her so long. Without a single backward glance we left. And it I bet the pizza guy had no clue we were gone. Or even that we were ever there.

A New York Minute (16)

22 Feb

February 22, 2012

This is your Famous Original New York Minute.

The Flash Mob is reading The Hunger Games in the book club and while I’m not reading it I am kind of hungry. What do I want? Pizza. Who doesn’t love pizza? Seriously, if you don’t love pizza then go to your kitchen and munch on a Quiche for the next few minutes because I am going to be talking about the most American of foods.

Sure, I know that pizza comes from Italy but like bagels and Gordon Ramsey, America has embraced pizza and made it its own. And not just anywhere in America, but New York. Think about it- New York City, Little Italy, ’nuff said.

How many pizzerias are there in New York City? I’ve been a little too busy to go out and count them, but some internet research yields numbers anywhere from 1,000 to over 3,000. Whichever number you go with, I think it is too low. Where I live in Bensonhurst, the pizza capital of Brooklyn, there are over a dozen within a 15-minute walk. And I am not counting chain shops like Domino’s or Papa Johns. I’m talking about neighborhood places where you can go in and order a slice and a soda.

One pizza place that is not near my home is Ray’s Pizza, and if you live in New York you know how odd that is. Ray’s pizza is not a chain, it is simply the most imitated name in the city. Stroll around Manhattan and you will see store after store after store with some variation of Ray’s Pizza.

Famous Ray’s Pizza
Original Ray’s Pizza
Famous Original Ray’s Pizza
World Famous Original Ray’s Pizza
Ray’s Pizza of Broadway
Not Ray’s Pizza

That’s just the tip of the iceberg. For the most part, none of these places have any connection with each other. 

While there are close to 50 Ray’s pizza places in New York, you won’t find the first. The real original Ray’s Pizza, which opened in 1959, went out of business just before Halloween of last year.

But the original Ray, whose name was not Ray at all, but Ralph, can rest easy knowing that he spawned a true New York legend.

Now before all you Chicago pizza people start yelling, I’ve been to Chicago and eaten your pizza. It’s good. New York’s is better. Get over it.

This has been your New York Minute. I’m off to the Flash Mob on Facebook where I am sure The Great Pizza Debate is about to erupt. After all, that’s the place where we still go gaga over Canadian vs. American candy.

I’m just looking to stir up a little trouble this week.

An audio version of this legend recently appeared (or is about to!)  in the amazing FlashPulp website. Check them out for awesomeness and goodies!