January 26, 2014
Remember Wilbur from Charlotte’s Web? Seemed like a pretty smart guy. If I were a farmer I wouldn’t mind having him in my barn. After a long day plowing, I’d go into the barn, crack open a beer, spend some time just shooting the breeze with the pig, and one nice winter morning, bacon and eggs.
And those pigs from Animal Farm. Napoleon may be the villain of the book, and more of a pig of action, but he sure does get things done. I may not want him on my farm but I have to admit, some of his right hand pigs like Squealer sure can talk up a storm.
Miss Piggy may not yet have talked Kermit into matrimony (yet, give her time) but she sure does deliver the ham.
Which brings me to Maxwell the GEICO pig.
He seems like a nice guy, and he sure goes places. He flies around the country, he goes to football games and he zip lines, he has dates with attractive women, and he even somehow manages to drive a car, though how his hooves reach the pedals remains a mystery. He also uses the latest technology, which brings us to his latest GEICO ad and Maxwell’s trip to the DMV.
You know, I used to like Maxwell. He was friendly and smart (for a pig) but this commercial just makes me feel bad.
“Gots all my pertinents on it and such.”
WHAT? When did Maxwell start talking like a gibbon? (Gibbons are the idiots of the talking animal world.)
More to the point, why did GEICO write that line? What are they going for? Is it a commentary on the people at the DMV? Some particular demographic I am not quite seeing?
Honestly, I am not all that concerned with the presentation of pigs in media (though I am VERY concerned with cats. Check out my thoughts on LOLcats here.) I am more concerned with what GEICO is thinking about their target audience. Do we not speak proper English? Do we all speak in some sort of combination of slang and illiteracy? Hey, I don’t think every commercial character needs to speak the King’s English or use perfect grammar, but this just stood out like a sore thumb.
Of course, there is also the possibility that this is just a silly little commercial, and kind of funny too.
Other famous pigs: