May 11, 2015
Imagine this. You’re driving along and you hear the text message sound on your phone. You look at it but there’s no message. Then a voice on the radio says “Did you just look at your phone?” And the sound plays again and you look down again. Then the voice on the radio says “You did it again, didn’t you?”
That actually happened to me.
It was a public service announcement about the dangers of texting and driving. This is a real psa that is currently airing here in New York, maybe where you are too. It goes on to warn you that an average text takes your eyes off the road for five seconds and that it is dangerous to text and drive.
Well, OK, true, so why did they play the sound not once but twice? That was twice I could have been tempted to look away from the road. I didn’t look at my phone, and maybe you wouldn’t either, but I am sure there are teenagers who are so addicted to their phones that they looked down both times. Is it worth the risk if even one person was fooled into thinking it was real? And did I say they played the sound twice? In a 30 second commercial they played the dangerous sound a ridiculous 5 times. It’s like they are trying to goad people into a wreck.
What are they thinking? Would they hand people a loaded gun and encourage them to play Russian Roulette?
The question is Imponderable.
You can hear the dangerous ad for yourself right here, courtesy of the Ad Council. Please don’t listen in the car. https://www.psacentral.org/campaign/Texting_and_Driving_Prevention/asset/Look_Down/13971